Smart Data for Music Business Administration (SAMBA) is a collaborative research project of the Institute of Media Economics and the Institute of Creative Media Technologies at St. Pölten University of Applied Sciences.

The aim of SAMBA is to make unstructured data (especially comments) from social media and sharing platforms usable for strategic management. The project specializes on the music industry since there is a multitude of unstructured data available and not being used in this sector so far. Researchers will develop tools to help music companies monitoring songs, artists and trends, implementing a suitable market segmentation and evaluating the life time cycles of songs, artists, and genres. 

January 2017 – December 2019
Austrian Research Promotion Agency (FFG) – COIN „Aufbau“ (capacity building) funding line
Andreas Gebesmair
Christoph Musik
Johanna Grüblbauer
Astrid Ebner-Zarl