Augmented Paper

Besides the common QR-codes, augmented reality applications hit the market and especially the smartphone market, as smartphones get equipped with better high-resolution cameras and processors.

For the print industry, this technology can be one solution to create a bridge between the print and the online world. First, this project evaluates magazines, who use augmented reality to enrich the reading experience with videos, text and audio. Second, self-designed markers will be tested with specified smartphone classes and augmented reality frameworks. The result will be a guideline, which helps to create robust augmented reality markers for print magazines.

Project partners